Privacy Policy

Effective Date: January 2025

1. Who We Are

SwishTelecoms UK is a trading name of Swish World Group Ltd, registered in England and Wales (Company No. 15121492). This Privacy Policy explains how we collect, use and protect your personal data under the UK GDPR and the Data Protection Act 2018.

2. Information We Collect

We collect the following categories of personal data when you use our services:

• Identity Data: name, email address, phone number, postal address
• Account Data: login credentials, plan details, billing history
• Payment Data: processed securely by Stripe (we never store full card numbers)
• Technical Data: IP address, device information, service usage and diagnostics
• Support Data: emails, tickets and interactions with our support team

3. How We Use Your Data

We process your data for the following purposes:

• To set up, manage and maintain your broadband and VoIP service
• To process payments and issue invoices
• To send important service updates and account communications
• To provide technical support and resolve issues
• To monitor network performance and protect against fraud or misuse

4. Legal Basis for Processing

Our lawful bases under UK GDPR include:

• Contractual necessity – delivering the services you subscribe to
• Legitimate interests – security, support and improving our network
• Legal obligation – meeting regulatory and financial requirements
• Consent – for optional marketing communications

5. Sharing Your Information

Your personal data is never sold. We may share limited information with:

• Stripe — payment processing
• Delivery partners — dispatching equipment
• Technical and hosting providers — ensuring service reliability
• Regulators or authorities — where legally required

6. International Transfers

Some partners may operate outside the UK. Where data is transferred internationally, we use legally approved safeguards such as the UK International Data Transfer Agreement or Standard Contractual Clauses.

7. Data Retention

We retain personal data for the duration of your service and for up to seven years afterwards to comply with accounting, tax and regulatory obligations.

8. Your Rights

You have the following rights under UK GDPR:

• Access the data we hold about you
• Request correction of inaccurate information
• Request deletion (“right to be forgotten”)
• Restrict or object to certain processing
• Receive a copy of your data in a portable format
• Withdraw consent for marketing at any time

To exercise any of these rights, please contact: legal-affairs@swishworldgroup.com

9. Cookies

We use essential cookies to operate our website and optional analytics cookies to improve performance. You can manage cookie preferences through our cookie banner.

10. Security

We use encryption, secure authentication, firewalls and access controls to protect your data. While no internet-based service can guarantee absolute security, we follow industry best practices.

11. Complaints

If you are unhappy with how we handle your personal data, you may raise a complaint with the Information Commissioner’s Office (ICO): https://ico.org.uk